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Another daylight newHow to Increase Direct Mail Advertising Response Rates, Even During the Anthrax Scare! How to Increase Direct Mail Advertising Response Rates, Even During the Anthrax Scare!A couple nights ago, I was watching the evening news. There was a piece about the anthrax scare. The story was about the fact that everyone is scared to open their mail.They showed a few clips of people checking their mail with much trepidation. One woman walked up to her front door and found the mail lying on her doorstep. Instead of picking up the mail and walking inside to see what she received, she used her foot to shuffle through the mail and she kicked away any mail that she thought was the least bit suspicious.Being in the marketing business, I couldn't help but think that she was kicking away some valuable direct mail pieces. I felt sorry for the small business owners and marketing managers that put their time and energy into creating a mailing, only to have it kicked away to decompose outside.I also thought about all the business people that saw that news story and made up their minds that they wouldn't be using direct mail for a while.Please don't make that same decision! Although you should use caution in this time of national crisis, you should under no circumstances pull back in your marketing efforts.Next week every mailbox in the United States is going to receive a direct mail postcard from the U.S. Postal Service. It has a message from the Postmaster General and information on what to look for if you suspect a letter or package may contain a harmful biological agent.Click here to preview the message they are sending. http://www.usps.com/news/2001/press/pr01_1019postcard.htmIn view of this public service announcement, I believe there is also a need for a list of Do's and Don'ts for direct mail advertising.Lets start with the Don'ts:-----------------• Don't send unsolicited mail in an envelope. Only use an envelope if you already have a relationship with the recipient.• Don't send any mail without a legitimate return address.Use a complete return address including company name.• Don't use any fonts that look hand written.Make every effort to make your mailing look as professional as possible. Now is not the time for sending "friendly" or "silly" mailings.• Don't send any types of unsolicited boxes.Nothing you send should be covered or concealed. The recipient should be able to tell right away that they have received a promotional item.• Don't put restrictive endorsements such as "Personal" or "Confidential."Instead make every effort to make your mailing look as innocent as possible.-----------------Direct Mail advertising is still one of the best ways to gain new customers and keep your old customers!Consider these facts:81% of Americans read a newspaper.96% have a phone.98% have a TV.100% HAVE A MAILBOX.If you want to stay ahead of this economic decline you must continue using direct mail advertising.If you want to increase your direct mail advertising response rates you must put the following Do's into action.-----------------Do's:• Do send postcards -Of the different types of direct mail pieces available the following performed best in the category for pieces immediately read:#1 Postcards (76.1%)#2 Letter-size envelops (74.3%)#3 Flyers (67.6%)#4 Catalogs (67.1%) (USPS)• Do attach magnets, phone cards, or other promotional items to postcards -Studies show that a typical sales call costs a company more than $300. Direct Mail with promotional products like magnets, phone cards, or non-magnetic items attached can decrease the cost of securing a single sales appointment by almost 65%. (USPS)Trade show traffic increases nearly 300% when a pre-show direct mail piece includes an attachable, such as a magnet, phone card, or non-magnetic item. (SAAGNY)• Above all else... Do use common sense.Imagine yourself in your prospects shoes. When you are looking down at the mail on your doorstep, do you kick it out of the way or does an innocent looking post card and a free refrigerator magnet catch your eye?-----------------The author, Nathan Cain has more ideas that will help your business marketing efforts. Visit his company web site at http://www.Web-Magnets.comCall or email for more information.Office: 501-623-1677Mobile: 501-276-0817Fax: 501-623-7475Email: mailto:ncain@web-magnets.com http://www.automobilesimporteurope.com/car/for-sale.php http://www.automobilesimporteurope.com/car/for-sale.php

2007-01-27T04:25:00.000-08:00

automobiles Information

Great newsWhat are the Essential Reasons why Postcards are Effective Tool for Advertising? Postcards usage had been extensively used at present. The utilization of postcards had been the word of the mouth by more advertisers and professionals. Taking a look at the postcards they are very handy and portable to have in hand. Simple as they are yet they create a banging impact of turning clients head. With the good designs, readable texts and valuable attributes the postcards became the very effective tool for advertising at present. The following are the reasons why postcards became the effective tool for advertising. 1.People read postcards - with the attractive colors and designs you use your clients attention are easily grabbed. Often the postcards are highly regarded as a material that represents your business. It serves as a front line of your business and helps your business generate sales and keep a positive impression towards your potential customers. 2.It can reach clients of different places - its portability and handiness made it possible for business to distribute their cards via mail and hand them out to potential clients. Through the mailing services that online printing companies are providing you are assured that your cards really delivered right at the doorsteps of your clients. 3.Make business recognized in the market and generate sales lead - the impact of the cards you distribute will have more chances of making your business recognized. A good presentation, unique design and catchy phrases for sure you will the attention of your clients. 4.Economical way to promote and advertise products and services - with the numerous services that is available at present you can have your cards printed in bulk printing or wholesale printing. Discount printing services are also offered however though you are rendering for this service see to it that the quality of the material produced is at stake. 5.Inexpensive way to thank and express gratitude for customers and clients - through the cards you make you can thank your clients for their never ending support and patronization of your business. Generally the above mentioned are some of the many reasons why postcards are very effective for advertising. However to successfully commit success for your advertising and promotion your cards must also posses top notch quality. In relations with the printing process and card production your chosen printer will help you bring out the best out of your cards. They are professional enough to give options pertaining to the size to be used, inks to be applied and coatings for the end product. So with the valuable uses and effectiveness of the postcards you will no longer be hesitant in using them for your campaign and advertising. With the postcards you can hit two birds in one stone - advertise your products and services and so as with express thanks and gratitude to your clients. Postcards simple yet are impressive tool to have in hand! More professional tips on printing services can be found at Online Full Color Printing Company About the Author More professional tips on printing services can be found at Online Full Color Printing Company http://www.automobilesimporteurope.com/car/cheap-car-rental.php http://www.automobilesimporteurope.com/car/cheap-car-rental.php

2007-01-26T20:35:00.000-08:00

A Great automobiles Resource.

The Best Informaiton on automobiles

2007-01-26T19:45:00.000-08:00

Another daylight new

Day Care

DAY CARE
Adult day care is a planned program of activities designed to promote well-being though social and health related services. With life expectancy continuing to rise, we may need assistance as we age. While help of all types is available, a valuable though not well-known service is adult day care, designed for older adults who can no longer manage independently, or who are isolated and lonely. Re-evaluate your need for day care. At some point the person with Alzheimer's may need more care than the center can provide. Center staff and support groups can help evaluate your needs for future care. Visit more than one center so that you can compare the types and quality of services provided. Visit each center before enrollment. Talk to the director, look at the center, and visit all classes. Think about your feelings when you visited each center.
Adult day care centers may be public or private, for profit or non profit. The common theme for all of these types of day care centers is they provide older adults an opportunity to get out of the house for outside stimulation as well as allow caregivers a break, a chance to attend to personal errands or simply a chance to relax. Good candidates are seniors who can benefit from the assistance a day care center offers. Seniors who may be physically or cognitively challenged but do not require 24 hour assistance are also good candidates for what day care services offer. For the participant, adult day care's benefits can be extensive:
* a safe, secure environment in which to spend the day
* enjoyable and educational activities
* improvement in mental and physical health
* enhanced or maintained level of independence
* socialization and peer support
* nutritious meals and snacks.
The National Adult Day Services Association (NADSA) recommends you start by asking yourself what specific services both elder adult and caregiver most need. For the day care participant, are social activities primary? Assistance with walking, eating or medications? Mental stimulation? Exercise? As a caregiver, is support what you need most? Some free time? Help with transportation? Answering these questions will help you determine which of the three main types of adult day care centers (social, health-focused, and Alzheimer's/dementia oriented) will best serve you.
Call the center director or the Bureau of Day Care again if you have further questions. Be sure that the center you choose has a current license and meets your needs for location, hours, and cost. Go over the checklist for each center you visited before making the choice.
Choose the day center that meets your needs and the needs of the individual with Alzheimer's Disease. Remember that it may take many visits before the participant feels comfortable and adjusts to the new setting and routine. Talk with the staff about how to make the transition easier.

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